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DXN Appoints Prajith Pavithran as New CEO

June 15, 2024 Leave a Comment

Prajith Pavithran
Prajith Pavithran

DXN Holdings has appointed Prajith Pavithran as its new Chief Executive Officer.

Prajith Pavithran has over two decades of experience with the company and its subsidiaries. He joined DXN in 2001 as a sales and training executive and quickly advanced to several leadership roles within the group. He managed operations in India, the Philippines, and Mexico until becoming the regional manager for Latin America in 2010.

Lately, as the Chief Marketing Officer, he has driven growth, especially in Latin America. Under his leadership, Latin America has become the group’s fastest-growing market and greatest revenue contributor, accounting for over 50 per cent of revenue.

DXN’s executive chairman and founder Datuk Lim Siow Jin stated that this appointment signifies a strategic move towards fresh leadership with new insights: “His expertise and successful expansion in DXN’s main areas make him the right leader for the group. His extensive knowledge of important markets will help DXN Group navigate the changing business landscape and ensure long-term success.”

Prajith Pavithran took over the CEO role from Teoh Hang Ching, 65, who stepped down as CEO and executive director.

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