Arbonne International announced that Jen Orlando had been promoted to Chief Executive Officer. The announcement follows organizational changes at its parent company, Groupe Rocher.
Orlando returned to Arbonne in 2023 as the Chief Growth & Innovation Officer following more than 18 years of industry experience with several beauty and wellness companies.
Her focus at this new role will be to continue to strengthen the corporate office and sales field partnership through technology innovation, enhanced communication and increased entrepreneurial education opportunities.
“This is an exciting time to be a part of Arbonne as we transition our legacy to its next level of success,” said Jennifer Orlando. “New formulas, new products and new technology are transforming our company, and I am looking forward to partnering with our teams both at the home office and in the field to position Arbonne for future growth.”
Groupe Rocher’s CEO Jean-David Schwartz said, “Jen brings a strong track record of business growth and a disciplined background in sales and transactional building with a passion for Arbonne’s sales field, employees and future. We are confident she is the right person to lead the company as we continue to innovate, grow and maximize the business opportunities Arbonne offers.”
Orlando replaces Tyler Whitehead, who recently left Arbonne to pursue other opportunities.
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