Mannatech announced the formation of a new wholly owned subsidiary that will serve as its innovation hub: Trulu.
The company said that this new entity will operate separately from Mannatech. However, it will be integral to Mannatech’s future. There will be constructive collaboration between the two entities.
Mannatech CEO Al Bala explained the rationale behind forming this new innovation hub, saying, “Our current business model is 30 years old. We, like most other businesses in our space, are looking to remain relevant and capture more market share in the current and future marketplace. We also know, from the data we review, that the marketplace is most receptive to optimizing health and well-being through nutritional supplementation. We will continue to transform certain aspects of the current model. Trulu will focus on two components of health and wellness. Trulu is a simplified business opportunity for the rapidly growing gig economy.”
The new subsidiary will embrace all attributes of the gig economy models, enhanced affiliate and influencer marketing. while incorporating the best attributes of Mannatech.
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