LR Health & Beauty is expanding its IT landscape with a new near-shore IT hub in Athens, Greece. In line with its business strategy, in the future LR aims to develop and operate most of its own business applications internally.
“Our business model places such specific demands on a software solution that there is no alternative to an in-house development”, said Axel Koß, Vice President for Information Technology at LR. The company will therefore develop customised solutions for the sales partner segment itself, thereby strengthening its ability to create high-quality in-house IT services. The employees of the information technology and sales division based in Ahlen, Germany will work hand in hand with their new colleagues in Greece.
Key factors in the decision to choose Athens as the new location include the dynamic IT infrastructure and the rich talent pool. This strategic expansion will enable the company to further advance the digitalisation of its business processes and adapt them even further to the needs of the LR sales partners.
“The kick-off will take place in autumn 2024 with the start of the recruitment for the first IT colleagues in the areas of software development, UX, and solution design for the LR site in Athens”, added Koß.
“We are convinced that this strategic expansion to Athens, one of the most promising IT markets in Europe, will further advance our vision of a future-oriented IT landscape”, said Dr Andreas Laabs, CEO of the LR Group. “The ‘IT hub’ project offers us decisive advantages. On the one hand, LR is bringing IT expertise in-house that was previously supplied by external service providers and, on the other hand, we are reducing our dependence on these strategically important resources for our company”.
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