Betterware de Mexico announced organization changes in support of Jafra’s future growth and upcoming expansion into new markets.
Betterware de Mexico is pleased to announce the following appointments effective January 1, 2024:
Mari Loli Sánchez-Cano, who has served as Jafra Mexico’s Managing Director for the past 18 years and as a member of the Betterware Board since June 6th, 2023, will be taking on new responsibilities within the organization as the South America Expansion Director. She will oversee the expansion into the South American markets where the company will initially enter Peru and Colombia, reporting directly to the Executive Chairman of the Board.
Virginia Cervantes, Director of Commercial Planning for Mexico and the United States will become the new North America Region Director. She will be leading the markets of Mexico, the United States and, eventually Canada. Cervantes will report to the Executive Chairman of the Board.
Pilar Sanchez, Commercial Director of Jafra Mexico since July 2023, will be promoted to Managing Director of Jafra Mexico, filling this role previously held by Mari Loli Sanchez-Cano. As part of the North America Region, Sanchez will report directly to Virginia Cervantes.
Karalee Mora, who served as Jafra US Managing Director, has left the company and her replacement will be announced shortly.
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