Avon announced that it has been approved as cruelty free under the Leaping Bunny Program. Avon Fragrance, Care, and Anew products have received this approval.
Avon’s approval under this program shows company’s commitment to ethical and sustainable practices. The company said they are working diligently through remaining portfolio of products and are on track to secure approval for all Avon beauty products within the next 12 months.
Avon is known to have been sharing a deep passion for animal welfare within the beauty space. Achieving Leaping Bunny approval takes time, resources, and the ability to meet strict criteria that extends over and above laws restricting animal testing, like implementing an internal supplier monitoring system, supply chain checking for animal testing of ingredients, and adherence to a fixed cut-off date policy. Leaping Bunny approval is an annual commitment, requiring ongoing supplier monitoring and independent audits.
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