Oriflame has partnered with Revieve to introduce an innovative digital skincare solution revolutionizing the direct-selling business model.
This collaboration marks the introduction of the first digital skincare solution of its kind, encompassing 54 countries around the globe. This cutting-edge innovation has been designed to assist consumers, with discovering personalized beauty products that align with their unique requirements.
To utilize the Digital Skincare Advisor, consumers take or upload a selfie and answer a questionnaire about their skin type and personal skin concerns on Oriflame’s app. Within seconds, users are offered personalized product recommendations and skincare advice based on Revieve’s proprietary computer vision technology that analyzes over 120 skin metrics. Crafted to provide a step-by-step overview of the user’s skincare journey, the solution enables consumers to achieve their skin goals faster by matching the selfie skin diagnostic and user data results to Oriflame’s products and treatments.
“Personalization and innovation are always at the forefront of our company’s ideas and values to provide customers with high-quality and accurate recommendations for their skin and makeup needs. Additionally, the Digital Skin Advisor is a vital tool to enable our Brand Partners to drive consultative selling of a complex product, in a professional way,” said Marcus Fogel, Vice President of Global Digital Services at Oriflame. “This transformative partnership with Revieve merges skincare, beauty, and the latest retail innovation technology to best serve the next generation of beauty consumers.”
With the introduction of the AI Skincare Advisor, Oriflame’s customers can now navigate through a range of beauty products with ease, ensuring they find the most suitable products that cater to their unique skincare needs. This innovative tech solution not only enhances the Consultant-Customer interaction but also fosters trust and loyalty within the Oriflame network.
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