• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

The World of Direct Selling

The World of Direct Selling provides expert articles and news updates on the global direct sales industry.

  • Home
  • Free Newsletter
  • Advertise With Us
  • About
  • Contact Us

News

Medifast Enters the Medically Supported Weight Loss Market

December 25, 2023 Leave a Comment

 Medifast  launched the first phase of its business transformation, as part of its commitment to providing comprehensive health and wellness solutions to customers across the United States. The company will expand into the medically supported weight loss market through a collaboration with LifeMD, Inc. , a leading provider of virtual primary care.

This collaboration brings together OPTAVIA’s personalized habit-based, coach-guided approach with medical expertise from board-certified affiliated LifeMD clinicians and access to weight loss medications, including GLP-1s. This establishes Medifast’s entrance into the medically supported weight loss market. This market is expected to reach up to $100 billion by 2030.

“This is a pivotal moment in our business as we begin an aggressive transformation, committing more resources than ever before to our OPTAVIA brand and driving growth in this evolving health and wellness landscape,” said Dan Chard, Chairman and CEO of Medifast. “Millions of people are seeking a solution that I believe we are uniquely positioned to provide. Together, Medifast and LifeMD expect to deliver a comprehensive approach to health starting with weight management, built around a powerful model of support that includes an independent OPTAVIA Coach and a board-certified affiliated clinician. As a physician-founded company with a long-standing scientific and clinical heritage, we remain committed to helping even more people make living a healthy lifestyle second nature.”

Medifast has committed to make a $20 million investment in LifeMD, including an expected $10 million in contributions to support the collaboration, funding enhancements to LifeMD’s platform, operations and supporting infrastructure along with the purchase of $10 million of LifeMD’s common stock.

SHARE THIS:

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 223
  • Page 224
  • Page 225
  • Page 226
  • Page 227
  • Interim pages omitted …
  • Page 576
  • Go to Next Page »

Primary Sidebar

Upcoming Events

Direct selling events

DSA France 37th Annual Conference, May 19-20, 2025, Angers, France

Direct Selling University Europe, June 3-5, 2025, Amsterdam, Netherlands

DSA Canada CONNECT 2025 Conference,  June 22-25, 2025, Kelowna, Canada

DSA Brazil 2025 National Congress, August 27, 2025, Sao Paulo, Brazil

Direct Selling University Fall 2025, October 6-8, 2025, Plano, TX, USA 

WFDSA 2026 World Congress, October 19-21, 2026, Incheon, South Korea

Explore direct selling in the world
Leadership Unplugged

Search Within the Site

Article Archive

Copyright © 2025 · WDS Consultancy