Betterware de Mexico announced a number of management changes due to its its geographical expansion and in order to support its future growth.
The company noted that these changes reflect its commitment to the mission of “Creating Opportunities”. As such, the Betterware de Mexico is determined to pursue its significant growth opportunities in Mexico and abroad through its two brands, Betterware and Jafra.
The company announced the following management moves:
Andres Campos, who served as Betterware Commercial Director from 2013 to 2018 and has been the CEO for Betterware Mexico from 2018 to the present, will assume the position of Betterware Group CEO, which includes Betterware and Jafra brands, both in Mexico and abroad. Andres will report directly to Luis Campos, Chairman of the Board.
Santiago Campos, who has been with the Company for six years, and served as Chief Marketing Officer from 2019-2022, and Chief Transformation Officer from 2023 to date, will assume the position of Managing Director of Betterware Mexico, reporting directly to Andres Campos.
In addition, as announced on November 13th, 2023, Betterware de Mexico has executed the following management changes in Jafra:
Virginia Cervantes, who has served as Commercial Planning Director for Jafra, assumes the role of North America Region Director of Jafra, leading Jafra’s business units in the markets of Mexico, the United States, and in the future in Canada.
Pilar Sánchez, who previously served as Commercial Director for Jafra Mexico, assumes the role of Managing Director of Jafra Mexico, reporting directly to Virginia Cervantes.
Luis G. Campos will continue as Chairman of the Board, the company said.
SHARE THIS: