“At Oriflame, we believe beauty and wellbeing should be as unique as you are. That’s why our AI-powered fragrance innovations blend cutting-edge technology with the timeless art of perfumery—an approach that recently caught the eye of Vogue Business,” reported Oriflame.
And according to Anna Malmhake, CEO of Oriflame, these algorithms help them “better understand the human emotional response to fragrance notes” from consumers across the world. “By harnessing these insights, we’re transforming the way people connect with scent,” she said.
Oriflame’s Scope Eau de Toilettes are not just scents; they’re a vibe, a style statement, and a journey unveiling every dimension of you. Each fragrance matches a different mood or expression, promising a hedonic experience that evokes a deeper emotional connection to the human experience. Whether you’re looking for a burst of energy, a soothing moment of calm or a playful spark, Scope has a fragrance that resonates with how you feel right now.
With the AI technology, Oriflame is able to craft perfumes that adapt to personalities, lifestyles and preferences—making every scent experience deeply personal.
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