The Beachbody Company (BODi) announced that it has become an Official Wellness Supporter of the American Diabetes Association. BODi and the ADA will work together to improve the lives of the 136 million Americans who live with diabetes or prediabetes.
The economic burden of diabetes in the United States is substantial, with the total estimated cost of diagnosed diabetes reaching $412.9 billion in 2022, accounting for one in four health care dollars. People diagnosed with diabetes, on average, have medical expenditures 2.6 times higher than what would be expected without diabetes.
“The American Diabetes Association leads the fight against diabetes to improve the lives of those affected by it and its deadly consequences,” said Carl Daikeler, CEO and Co-founder of Beachbody. “As an Official Wellness Supporter of the ADA, BODi is committed to providing proven, tested fitness and nutrition resources to help people reduce or avoid their suffering. Together with the ADA, we will empower individuals with tools to develop healthier habits and live life to its full potential. We’re honored to work with the ADA on this extremely important relationship.”
As part of the engagement, the ADA will provide diabetes awareness, management and prevention content to be used on BODi’s fitness, nutrition and support programs via multiple platforms, including a dedicated BODi microsite, social media promotions, webinars and influencer engagement campaign.
The new microsite will be a destination for visitors looking for diabetes-related information and solutions, including special tailored fitness and wellness solutions provided by BODi. Visitors will also have access to special pricing for BODi digital programs with a portion of the proceeds to be donated back to the ADA with a minimum commitment of $100,000.
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