Oriflame, a global beauty and wellbeing company empowering entrepreneurs across more than 60 countries, announced the expansion of its Personalised Wellness Pack into two new European markets: the Czech Republic and Romania. This follows a successful pilot launch in Spain resulting in strong consumer engagement.
The global personalized nutrition and supplements market is projected to reach USD 35.03 billion by 2030, growing at a CAGR of 14.59% from 2025 to 2030 making the pilot expansion of the pack a perfect answer to growing consumer needs. In addition, a recent survey of 3,500 consumers in seven countries, conducted on behalf of Oriflame, found that personalised nutrition and personalised skincare were the health interventions ranked most important by consumers.
Speaking about the expansion, Elena Degtyareva, Chief Marketing Officer, said, “As an inclusive brand, our vision is to democratise personalised wellbeing. This expansion reflects our commitment to delivering health solutions that are accessible, relevant and tailored to each person’s lifestyle, goals and biology. We see a growing trend in the desire for personalised approaches to beauty and wellbeing, which the Personalised Wellness Pack perfectly supports.”
How the Personalised Wellness Pack works
At the core of the experience is a sophisticated digital assessment, replicating an in-person nutrition consultation. It evaluates lifestyle, diet and health goals and using an advanced algorithm, it recommends a custom personalised wellness recommendation from a carefully selected portfolio of 30 supplements backed by the latest scientific research Together, these offer millions of combinations to support 14 health areas — from immunity and energy to sleep, skin and stress.
Delivered through a convenient monthly subscription model, the Personalised Key branded ingredients such as Verisol® collagen peptides and SkinAx2® antioxidant complex reinforce the product’s commitment to proven results.
The launch builds on the continued global success of the Wellosophy Wellness Packs Man / Women, which sees sales of almost two packs every minute, and brings a science-backed solution tailored to meet individual health and beauty needs.