Zinzino has entered into an agreement, and simultaneously closed, to combine with the US-based direct sales company It Works! In an all-share transaction.
Through the merger, Zinzino acquired the operational assets of It Works!’ US business, including inventory, distributor agreements, customer agreements, and IP rights, as well as 100% of the shares in It Works! Marketing International UC, an Irish unlimited company, and its wholly owned subsidiaries.
The fixed purchase price announced as USD 30 million. This is another strategically important step in Zinzino’s growth plans, which focus on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales, the company said.
It Works! is a globally renowned direct sales company in the health and beauty segment, operating primarily in North America and Europe. The brand portfolio offers a range of innovative products in the field of health and well-being.
Zinzino estimates the combination with It Works! will generate over USD 60 million in additional revenue in 2026. The combined business is expected to add growth through the synergies that arise in the joint networks, combined with Zinzino’s test-based product concept. Profitability through the transactions will thus be able to develop well by utilizing Zinzino’s existing technical platform and organization.