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Euromonitor: Mary Kay Is #1 Direct Selling Brand of Skin Care and Color Cosmetics

July 6, 2025 Leave a Comment

Mary KayMary Kay has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for the third consecutive year.

Euromonitor International is the foremost provider of global business intelligence, market analysis, and consumer insights with over 50 years of conducting market research across more than 100 countries.

“Being named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International three years in a row marks a grand slam achievement for Mary Kay,” said Ryan Rogers, Chief Executive Officer of Mary Kay. “This repeated milestone reflects years of R&D and marketing efforts to create skin and beauty solutions that meet consumer needs and are loved the world-over. Above all, it demonstrates the transformative power of our Independent Beauty Consultants who are driving this success globally.”

n addition to the global recognition, Mary Kay was named:

  • No. 1 brand of facial makeup in Latin America,
  • No. 1 brand of lip products in Latin America,
  • No. 1 brand of color cosmetics in Mexico,
  • No. 1 brand of skincare and color cosmetics in Mexico.
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