Oriflame is celebrating 58 years of empowering entrepreneurs around the world. Since its foundation in 1967, Oriflame has remained steadfast in its mission to unlock entrepreneurial potential and provide people with the opportunity to build meaningful businesses on their own terms.
With over three million beauty entrepreneurs and members across more than 60 countries, Oriflame continues to lead the way in the next generation of social selling, combining digital innovation, community, and exceptional beauty and wellness products.
Anna Malmhake, CEO and President of Oriflame, said: “At Oriflame, we believe that talent is everywhere, but opportunity is not always accessible to all. For 58 years, we’ve stayed true to our purpose: to empower people to grow, connect, and thrive through a business model that puts people first. Social selling is not just part of our history, it’s our future.”
As the beauty industry evolves, Oriflame remains committed to its people-powered model, offering a flexible, low-risk path to entrepreneurship. In the past five years, bonuses, commissions and other rewards paid out by Oriflame to its community exceeded €1 billion, demonstrating its dedication to celebrating real progress and real people.
Niclas Palmquist, Chief Commercial Officer, said: “We’re proud to be a company where success is shared and community is everything. Our model is built on trust, connection, and the belief that beauty is best when it’s shared. As others shift direction, we’re doubling down on what we do best, supporting our entrepreneurs every step of the way.”
Oriflame’s commitment to social selling is matched by its investment in innovation, sustainability, and inclusivity. With nearly 60 years of experience, the company continues to reimagine beauty for today’s connected world offering high-quality, sensorially engaging products without a prestige price tag. It was also recently named a European Climate Leader by The Financial Times and Statista for the fifth year in a row.