LifeVantage held its global Activate 2025 virtual event on Saturday, July 12. The event was supported by Consultant-hosted watch parties and local in-person gatherings, provided a dynamic platform to inspire Consultant business engagement and growth. Activate 2025 also celebrated innovation, reinforcing LifeVantage’s ongoing commitment to evolving the direct selling model in today’s fast-paced market.
LifeVantage introduced its bold “Summer in the Fast Lane” campaign during the event, building on the Company’s “Drive” message launched in January to encourage Consultants to tap into their internal motivations and take proactive control of their success. Designed to reward consistent business performance, “Summer in the Fast Lane” offers multiple ways for Consultants at every rank to qualify for new sales incentives, including exclusive mini trips worldwide, while fostering engagement and reach on social channels.
“Summer in the Fast Lane” is the first campaign of a new quarterly business cadence designed to drive business growth. The campaign theme, incentive prizes, and product stacks, will refresh every quarter to encourage growth sprints and continuous momentum.
In addition to powerful training sessions and roundtable discussions with top Consultants, Global Activate 2025 also announced the next U.S. Momentum Academy, scheduled for October 23-25 in Dallas, TX. This fast-paced, high-impact event will feature in-person training, dynamic keynotes, and next-level networking opportunities.
“We are excited to introduce ‘Summer in the Fast Lane’, the first campaign in our new quarterly cadence designed to incentivize global growth,” said Steve Fife, President and CEO of LifeVantage. “We were inspired by our Consultant’s seeing the most business success – their energy, their ideas, and the way they support one another to create a sense of connection that uniquely differentiates our model.”