Mary Kay announced the release of its 2025 Sustainability Report, a comprehensive overview of the company’s 2030 commitments and 2024 milestone achievements for creating positive impact around the world.
The annual report highlights Mary Kay’s decades-long dedication to social, economic, and environmental sustainability – core pillars central to its business strategy and its purpose-driven legacy rooted in the company’s mission of “enriching women’s lives” around the world.
“For over 60 years, our company has championed a business model and key initiatives that empower women, help protect the planet, and model resilient communities,” said Ryan Rogers, Chief Executive Officer of Mary Kay. “This year’s report reaffirms our goals and commitments, while celebrating the measurable and meaningful impact we are creating worldwide.”
From product stewardship and biodiversity preservation to advancing women’s equality and economic inclusion, and accelerating digitalization efforts to unleash entrepreneurship, Mary Kay continues to integrate sustainability into every facet of its business. Below are key 2024 highlights:
Environmental:
- Responsible Packaging: Reaffirmed our commitments to reducing plastic intensity, increasing post-consumer recycled content (PCR), and increasing recycle-ready/recyclable packaging[1]. For example, the bottle of Mary Kay TimeWise® Targeted-Action® Toning Lotion contains 94% PCR content.
- Sustainable Sourcing: 93% of Roundtable on Sustainable Palm Oil (RSPO) certified Palm Oil is used by our suppliers as of 2024, and 80% of our Shea use was sourced from the Global Shea Alliance (GSA) member suppliers.
- Water Management: 100% of the water used at our Richard R. Rogers (R3) global R&D and Manufacturing facility in Texas is treated and recycled back into the local watershed.
- Impact Partnerships: Celebrated 37-year partnership with The Nature Conservancy (TNC), representing 100 conservation projects supported and a 16-year partnership with the Arbor Day Foundation (ADF) to preserve ecosystems in Texas and around the world through 34 projects.
Social:
- Pink Changing Lives®: $230 million USD donated in monetary and in-kind donations by Mary Kay Inc. and its four Company-sponsored foundations globally since 1996[2].
- Women’s Empowerment: 600K+ women positively impacted globally through meaningful programs at the global, regional, and local levels as of 2024.
- Future of STEM: 37 grants awarded to young women from 16 countries pursuing STEM careers and 8 grants awarded to female students through the “Madam C.J. Walker Scholarships” with The Society of Cosmetic Chemists (SCC) sponsored by Mary Kay as of 2024.
- Impact Partnerships: Mary Kay served as a special award organization at the International Science and Engineering Fair (ISEF) in 2024.
Economic:
- Women Powered: 63% of the global workforce at Mary Kay are female and 57% of leadership positions are held by women in our top 10 markets. 60% of our Executive team is female.[3]
- Global Footprint: Mary Kay expanded into Kyrgyzstan.
- Digitalization: Reimagined the digital selling experience through embracing digital opportunities while maintaining the hallmark of personalized service and attention our Independent Beauty Consultants (IBCs) are known for. In 2024, Mary Kay launched the “Phygital” campaign in Mexico and Brazil with Colombia to follow in 2025.
- Advocacy: Engaged in 100+ trade associations globally on a range of policy issues from direct selling and entrepreneurship to personal care and supply chain and logistics. In Brazil, Mary Kay contributed to the G20 Employment & Education Task Force (B20) Policy Paper.
To view the full report, visit here.