LR Health & Beauty announced that Jorg Korfer has been appointed Chief Executive Officer (CEO). He will take over the responsibilities of the previous members of the Management Board, Dr. Andreas Laabs and Andreas Grootz, as of August 1, 2025. Both Laabs and Grootz will leave the company by mutual agreement on July 31, 2025.
In order to further strengthen the management team in the future, the company is exploring options for another complementary member of the Management Board.
Jorg Korfer has extensive expertise in global direct sales from his many years of management experience with international companies. Among other things, he spent 14 years at Vorwerk (CEO Kobold and CEO Thermomix) and served as Chairman of the Advisory Board at Bofrost for six years, as well as acting as CEO in an advisory capacity. He will now bring this experience to LR and continue to exploit the full potential of Europe’s leading social commerce platform in line with the strategy that has been pursued.