Shaklee announced that Asma Ishaq will be joining the executive team as head of their Liquid Collagen Acquisition Corporation. This is a newly established subsidiary of Shaklee Corporation which acquired the products and intellectual property of Modere.
Earlier, Shaklee announced a worldwide exclusive licensing agreement for Liquid BioCell® Collagen, a patented, clinically studied collagen supplement that helped define the ingestible collagen category.
Roger Barnett, Chairman and CEO of Shaklee states, “I have known Asma for many years and developed enormous respect for how she helped Modere grow through product innovation. Asma really helped develop the global ingestible collagen market and I am excited to have her apply her product development expertise to help Shaklee continue to lead the way on innovation in the wellness sector. I know that Asma will bring her entrepreneurial spirit and passion for health and wellness to our management team.”
Asma Ishaq is a well-recognized pioneer in the beauty, health and wellness industry, bringing over 25 years of experience driving transformational growth for global health brands. She previously served as CEO of Modere, where she led the company through significant international expansion, earning industry accolades and positioning the brand at the forefront of the clean-label movement. Ishaq is best known for her groundbreaking work in nutricosmetics as the creator of Liquid BioCell®, a multi-patented, clinically studied collagen supplement that helped define the ingestible wellness and beauty category. She served as the inaugural Chairperson of the Collagen Stewardship Alliance and on advisory boards for the Council for Responsible Nutrition, the Direct Selling Association, and the World Federation of Direct Selling Associations. Ishaq has been featured by Forbes, NPR, Fox News, ABC, and CBS, and was named NutraChampion by NutraIngredients-USA.
Now exclusively offered by Shaklee, Liquid BioCell Collagen and Trim are available in North America, Asia and Australia.
Ishaq’s appointment is effective immediately.