Sunrider announced the promotion of two senior leaders as part of a strategic reorganization designed to strengthen regional leadership, optimize resource allocation, and support long-term growth globally.
Saeheon Kim has been promoted to Vice President of Operations, North America, Korea, and the EMEA Region (Europe, Middle East, and Africa), which together include the United States, Canada, Europe, Israel, Hungary, and Korea offices.
Karen Cornejo has been promoted to Vice President of Operations, SEA Pacific Region (Southeast Asia–Pacific), which includes Singapore, Malaysia, Thailand, the Philippines, Indonesia, India, Australia, Hong Kong, and Taiwan.
“Both Saeheon and Karen are exceptional leaders with a deep understanding of our business, our markets, and our Independent Business Owners (IBOs),” said CEO Sunny Beutler. “These promotions reflect our confidence in their ability to lead with clarity, strengthen operational excellence, and support future scalability, as Sunrider continues to evolve globally.”
Saeheon Kim: Vice President of Operations, North America, Korea, and EMEA Region
Saeheon Kim brings decades of global leadership experience across Asia, Europe, and North America, with an extensive background in the direct selling industry. Throughout his career, he has demonstrated a consistent ability to empower diverse markets, develop high-performing teams, and strengthen regional operations through a people-first leadership approach.
Karen Cornejo: Vice President of Operations, SEA Pacific Region
Karen Cornejo brings more than 20 years of region-wide experience in the direct selling industry and currently leads operations across Sunrider’s SEA Pacific markets. Recognized for her strategic vision and expertise in international business development, Ms. Cornejo is known for building high-performing teams and strengthening market presence throughout the Asia-Pacific region. Prior to joining Sunrider, Ms. Cornejo held senior leadership roles with global organizations in the industry.
