On March 18-19, industry leaders, top direct selling companies, and associations will gather in Brussels for Seldia’s 9th European Direct Selling Conference. The event will feature a packed agenda focused on the future of the industry, driving innovation and fostering collaboration across Europe and beyond.
This year’s Conference marks the beginning of a new era for Seldia, with Beatrice Nelson-Beer elected as Chairperson, and Imelda Vital appointed as Executive Director.
They will be joined by a newly elected Board of Directors, which includes representatives from the Direct Selling Associations (DSAs) and corporate leaders from direct selling companies including Herbalife, Mary Kay and Oriflame, marking an important milestone for both Seldia and the direct selling industry in Europe.
Beatrice Nelson-Beer, Chairperson of Seldia and Chief Legal Officer at Lifeplus, said, “The Conference offers a vital and exciting opportunity for leaders, members and advocates to come together in one space to invest in the future of the direct selling industry, strengthen the sector for long-term growth, and drive continuous innovation and evolution to ensure a thriving future across Europe and beyond.”
The event features a dynamic two-day program, including a keynote from the Director for Consumers in the Directorate-General Justice and Consumers at the European Commission, Isabelle Pérignon. She will present the EU Commission’s plans to provide clarity and legal certainty within the current legal framework regulating influencer marketing.
Executive Director of Seldia, Imelda Vital added, “I have been actively involved in the industry for 30 years and I am excited to take on the role of Executive Director at the start of the new EU institutional cycle. With competitiveness being a priority in the coming years, now is the time to foster dialogue with policymakers and key stakeholders. It is essential that they understand the direct selling sector and the benefits it brings. The Conference provides a valuable opportunity to connect, collaborate, and engage in meaningful discussions.”
If you would like to find out more about the upcoming Conference, please click here.
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