The Beachbody Company Introduces “Growth Game Plan”

The Beachbody Company (BODI) announced a key initiative in its extensive turnaround efforts: Growth Game Plan. The plan aims at restoring growth and generating positive cash flow through employing new tools and incentives more closely aligned with productivity.

The BODi “Growth Game Plan” is designed to reward its higher performing network sales Partners with special bonuses and align overall compensation with industry best practices. The new compensation plan changes will be deployed in January 2024.

Additional key elements of the BODi Growth Game Plan include:

• The appointment of author, speaker, and renowned high-performance coach, Brendon Burchard, to the role of Chief Growth and Performance Advisor.
• The addition of GrowthDay, a subscription-based personal development app, to the BODi Health Esteem ecosystem. Through this, the BODi Partner network will be able sell to prospective customers, along with the existing portfolio of digital fitness, nutritional products, and healthy eating programs.
• A major simplification of the Company’s overall content development strategy, streamlining the release of new content into the Company’s digital fitness library.
• Modifications to the BODi Partner compensation plan designed to reward high-performance, make it easier for new Partners to realize early success.
• A new, simplified monthly digital and nutrition subscription bundle nicknamed “The $99 Rebel”, to give a more affordable alternative to help new subscribers offset inflation concerns.

“The new BODi Growth Game Plan program offers our Partners the ability to create a highly scalable business around helping people get healthy, fit and improving their self-confidence,” Carl Daikeler, co-founder and CEO of The Beachbody Company said. “The plan offers the benefits of our incredible platform and world-class solutions, now further enhanced by the addition of Brendon Burchard and his GrowthDay App, giving our Partners the unique opportunity to build their business helping people improve their overall well-being.”

Daikeler continued, “Our success is deeply connected to the success of our incredible network of independent Partners. They are instrumental to helping the Company influence healthy lifestyle change while developing their own business in the process. The BODi Growth Game Plan demonstrates our confidence in the business building potential of this unique and compelling opportunity.”

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