BODi announced that it will transition from its current Multi-Level Marketing (MLM) network channel to a single-level Affiliate Program, as of November 1, 2024.
Current participants in the Team BODi Partner Network in the United States and Canada will transition to the new Affiliate Program. BODi’s MLM Network will begin winding down and is expected to be fully wound down by January 1, 2025.
“The first phase of our turnaround is centered on lowering our infrastructure costs and re-architecting our financial model,” Mark Goldston, Executive Chairman of BODi, said. “We have successfully accomplished that goal – we’ve lowered our revenue break-even point by more than $400 million, have reduced our net losses and generated positive Adjusted EBITDA over the last three quarters. The next phase of our journey is to optimize and broaden our points of distribution by converting the existing MLM to a single-level affiliate network.”
Carl Daikeler, CEO and Co-founder of BODi, said: “Since our founding, we have had a long history of evolving our business model to adjust to dynamic market environments. We continue to adapt and evolve to optimize our sales channels. We believe that transitioning to the Affiliate Model will energize our network of Partners and new participants to stay more consistent with their own health and fitness objectives.”
This Board-approved corporate restructuring plan will centralize the business around one eCommerce platform at BODi.com, eliminate the network marketing support functions, and reduce BODi’s workforce by approximately 33 percent.
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