Amare Global Announces Executive Appointments

Amare Global announced new executive leadership across information technology, management, marketing, and operations.

These appointments follow the acquisition by David C. Chung at the beginning of the year and the recent appointment of Chief Executive Officer Asma Ishaq.

Executive Leadership Appointments

Chris Beck joins as Chief Information Officer, bringing over 25 years of IT leadership experience, including senior roles at global corporations and nimble startups. Beck will spearhead the scaling of Amare’s technological capabilities, advancing IT business growth strategies, and enhancing enterprise-level systems.

Richard Higbee rejoins as General Manager of the Americas with over 30 years of experience in direct selling. Higbee will oversee a best-in-class strategy that advances commercial operations to drive product awareness, consumer acquisition, retention, and growth in North America.

Felicity Sissener has been appointed as Chief Marketing Officer, bringing more than 20 years of experience with omnichannel prestige retail and digital marketing for leading fashion and beauty brands. Sissener will guide the company’s digital-first transformation and global omnichannel strategies while leading all marketing and e-commerce initiatives.

James Watson joins Amare as General Manager of the Asia-Pacific Region with more than 20 years of executive-level experience in the direct selling industry. With experience in over 35 countries, James will bring unique expertise in driving growth and revenue in the Asia Pacific.

Jonee Woodard joins Amare as Chief Operations Officer with an impressive 30-year background in operations management and supply chain optimization. Her expertise in global logistics, ERP system management, and senior leadership roles within the wellness and beauty industries will be invaluable as Amare enhances operational excellence.

“Each leader brings a shared commitment to drive the global mental wellness movement forward and execute our vision to be truly reborn as a company. Together, we are establishing a reputation for quality, results-driven products that help to support wellness,” said David C. Chung.

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