AdvoCare announced the appointment of John Peirano as the Vice President of Integrated Marketing.
“We are thrilled to have John joining us to lead our marketing efforts and help build the AdvoCare of tomorrow,” said Christina Helwig, CEO of AdvoCare. “His depth of industry knowledge and experience promoting lifestyle CPG brands made him the perfect choice!”
Throughout his career, John Peirano has held marketing leadership positions at a variety of well-known companies such as Muscle Milk, Sparkling Ice, Red Bull and Humm Kombucha. He most recently served as the Chief Marketing Officer of TurtleTree Labs where he led all brand strategy development work, establishing the company as an industry leader.
John Peirano has a Bachelor of Art in Business Economics and Administration from Westmont College.
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