New “cushioned retinol” formula combines one of skincare’s most established actives with advanced delivery technology, hydration and complementary skincare ingredients – in a formula suitable for all skin types.
Retinol has earned its place as one of the most recognised and trusted actives in skincare. With decades of research behind it and a devoted following among skincare experts and consumers alike, few ingredients can rival its reputation for helping improve the appearance of fine lines, wrinkles, skin texture and firmness.
Yet for all its popularity, retinol can also be intimidating.
Its association with dryness, redness, peeling and sensitivity, together with traditional advice to introduce it slowly and use it primarily at night, means some consumers never start using it, while others abandon it before they experience its full benefits.
Oriflame is aiming to change that with the launch of Novage+ Proceuticals Supercharged Serum in Cream, a new-generation retinol formula designed to make one of skincare’s most powerful and established ingredients easier, more comfortable and more versatile to use.
At the heart of the formula is microencapsulated retinol. Retinol is inherently sensitive to factors including light, heat and air. Microencapsulation surrounds the active in a microscopic protective coating, helping maintain its stability and allowing controlled release after application.
But retinol does not work alone. The formula combines with:
- An antioxidant peptide to help protect collagen and support skin firmness
- Niacinamide to help brighten the complexion and strengthen the skin barrier
- Low-molecular-weight hyaluronic acid to deliver hydration beyond the skin’s surface and help leave skin feeling plump and smooth.
Together, the ingredients create what Oriflame describes as the “cushioned retinol experience” – serum-grade actives wrapped in the hydration and comfort of a cream.
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