Oriflame announced the appointment of Kenneth Benaim Campbell as Chief Executive Officer.
Kenneth joins Oriflame with more than 30 years of international leadership experience and a distinguished career in the beauty industry. He spent 27 years with L’Oréal, where he held senior leadership positions across Europe, Asia and Latin America, leading businesses in both mature and high-growth markets including Germany, Spain, the United Kingdom, Mexico, Taiwan, China and India.
Most recently, Kenneth served as President for Europe and North America of Lipton Teas & Infusions, where he led one of the world’s largest branded beverage businesses through a period of transformation and growth.
Kenneth is recognized for his strong people leadership, international experience, consumer focus and track record of driving growth and transformation in global organizations.
Robert Bensoussan, Chairman of the Oriflame Board, said, “Kenneth is an exceptional international leader with deep beauty industry expertise, extensive global experience and a strong track record of building brands, developing people and delivering results. The Board unanimously believes he is the right leader to guide Oriflame through its next phase of development and growth.”
Kenneth succeeds Anna Malmhake who has decided to step down following her three-year tenure as CEO and President during which time she oversaw the completion of Oriflame’s recapitalization and launched the company’s transformation strategy.
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