Tracing its roots to 1934, the Nutrilite brand combines the best of nature with the best of science in plant-forward vitamins and supplements that incorporate botanical ingredients grown, harvested, and processed on its Amway-owned, certified organic farms and NutriCert certified partner farms. Nutrilite products empower people to achieve optimal nutrition, which ultimately supports their healthspan – the number of years we live an active, independent life. Supporting cellular health plays a foundational role in supporting healthspan.
“The independent validation of Nutrilite as the world’s #1 selling cellular health brand is a testament to the trust consumers around the world place in Nutrilite products,” said Brandi Huyser, Vice President of Global Nutrition Brand Marketing at Amway. “For over 90 years, Nutrilite has combined the power of botanical science and innovation to help people live healthier lives. Today we are excited to advance the conversation around cellular health and help more people understand the foundational role healthy cells play in achieving optimal healthspan.”
Staking the Top Claim
The new claim was verified by GlobalData, a leading data analytics company with more than 4,900 clients worldwide, using existing baselines of market tracking for more than 40 years. GlobalData created the claim from brand data based on consumer research, online research, brand presence, price points, sales data, and other key metrics. The claim was then validated by gathering and modelling overall sales data; a sales mix analysis for cellular health supplements within manufacturer sales; cross checking brand shares against total market value and volume; and cross checking brand shares against third party, official data for cellular health supplements.
For the Nutrilite brand analysis, the category of cellular health supplements included products positioned to help support health and wellbeing by supporting key cellular processes like energy metabolism and antioxidant defense. General wellness supplements that are not specifically positioned around cellular health or healthy aging were excluded, as well as topical wellness products like skincare creams and serums; functional foods and beverages; prescription or medical treatments; and products whose claims are limited to broad or unrelated health benefits, unless they are explicitly linked to cellular health.
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