MaryKay announced its commitment to social impact around the world through the Pink Changing Lives®campaign and the launch of the Special Edition Mary Kay Blush Stick – a product designed to inspire confidence while making a meaningful difference.
Available in the shades “Kind Spirit” and “Spark Change,” these pocket-sized blush sticks are more than a beauty essential, they are a symbol of beauty with a purpose.
Through the Pink Changing Lives® campaign, each blush stick purchase in participating Mary Kay markets contributes directly to local nonprofit partners, helping fund critical causes that impact women every day around the world.
Since 2008, Mary Kay’s multi-faceted Pink Changing Lives® global program has contributed more than $230 million in monetary and in-kind support to enrich the lives of women and their families. These efforts include advancing cancer research, supporting survivors of domestic violence, and creating opportunities for economic empowerment worldwide. Since its inception, Mary Kay’s Pink Changing Lives cause marketing campaign has been a cornerstone of the company’s social impact program, which has positively contributed to local communities through a total of 18 Limited-Edition products.
“At Mary Kay beauty is bold, confident, and impactful,” said Dr. Lucy Gildea, Chief Brand and Scientific Officer at Mary Kay. “The Pink Changing Lives® program reflects our heart as a company and our unwavering belief in supporting and uplifting women everywhere. This year’s Special-Edition Mary Kay® Blush Stick has a powerful purpose, helping create real change for women and families worldwide with every swipe of the cheek.”
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