Amway announced its title sponsorship of Major League Pickleball’s (MLP) Orlando event — the league’s 2026 regular season finale featuring a collection of 12 top teams ahead of the 2026 MLP Playoffs, held at the ESPN Wide World of Sports Complex, July 30-August 2.
This deepens Amway’s investment in aligning with things that support its vision to advance healthspan. As part of Amway’s commitment to healthspan — the amount of time you spend living actively and in good health — this partnership highlights pickleball’s rapid global growth as a fun, accessible way to stay active. Amway is a leader in healthspan science and offers product solutions that support people around the world.
The sponsorship comes at a time when pickleball is experiencing explosive growth both in the United States and around the world, with Florida emerging as a leading hub of that growth. Florida boasts more pickleball locations than any other state and a thriving ecosystem of players, leagues, tournaments and businesses built around the sport.
The sport’s broad appeal spans age groups and skill levels, attracting everyone from young competitors to active older adults seeking new ways to stay engaged and healthy throughout their life.
“Pickleball has become much more than a sport — it’s a cultural phenomenon that is bringing people together across generations and backgrounds all over the world,” said Melodie Nakhle, Amway Chief Marketing Officer. “Whether you’re picking up a paddle for the first time or competing at a high level, pickleball welcomes everyone. That spirit of community, staying active, and supporting healthy living aligns naturally with who we are as a company and the business opportunity we provide.”
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