Mary Kay has once again been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International, sustaining its legacy of excellence for the fourth consecutive year.
“Earning the #1 global ranking from Euromonitor for the fourth consecutive year comes as a powerful endorsement of the impact of our Independent Beauty Consultants around the world who drive our success every day,” said Ryan Rogers, Chief Executive Officer of Mary Kay. “Their entrepreneurial spirit, combined with our transformational investments in R&D and cutting-edge technology enable us to deliver high-performance skin and beauty solutions. This is the winning ticket that makes us one of the world’s most beloved consumer brands.”
Euromonitor International is the foremost provider of global business intelligence, market analysis, and consumer insights with over 50 years of conducting market research across more than 100 countries.
“Euromonitor International’s rankings represent the highest standard of global market performance, backed by rigorous, independent data and analysis,” statedAnthony Irwin, senior vice president of research at Euromonitor International. “Mary Kay’s continued leadership in direct selling beauty highlights its ability to deliver consistent value, quality, and relevance in a highly competitive global marketplace.”
Topping the charts:
- In addition to the Euromonitor recognition, Mary Kay consistently earns global accolades among top global beauty companies.
- In 2025 alone, Mary Kay garnered 41 beauty and industry awards around the world including being named #9on the Forbes 2025 Best Brands for Social Impact list out of 3,900 brands.
- In 2026, Mary Kay ranked #20 in the Women’s Wear Daily Beauty Inc.’s 2025 Top 100 Beauty Companies.
- Forbes ranked Mary Kay #2 on its 2026 Best Customer Service list.
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