Direct selling thrives on recognition and the celebration of success. A highlight of the recent Direct Sellers Association of Canada (DSA Canada) Annual Conference was the presentation of the Association’s Annual Awards, acknowledging outstanding innovation, service, and impact across the direct selling sector.
DSA Canada honoured the individuals and companies who are award recipients in 2026, and thanked them for helping promote direct selling as an industry that allows people to create better lives.
Industry Innovation Award
MONAT Global for their MONAT Meta Affiliate Program
Making a Difference Award
Pampered Chef for their Round‑Up From the Heart – Give Back Set Campaign
Partnership in Progress
Quebec City Business Destination for their history of outstanding support for direct selling events
Distinguished Service Awards
- Crystal Holtzendorff, Senior Vice President of Global Sales at PayQuicker, for her longstanding support of DSA Canada and its Annual Conference
- John Bassindale, Partner at Millar Kreklewetz LLP, for his ongoing legal and regulatory assistance to DSA Canada and its members
DSEF Circle of Distinction
Julie Capito, Customer Experience Manager, USANA Health Sciences, for many years service to the Direct Selling Education Foundation of Canada
Read more about the 2026 Award recipients at DSA Canada’s website.

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