The Vorwerk Group closed the 2025 financial year with a new record revenue of EUR 3.6 billion despite a challenging market environment. Compared to the previous year, this corresponds to growth of 14.1%.
At the same time, 2025 marked the first year of implementation of Strategy 2030. The success confirms the strategic direction of the Vorwerk Group and once again underlines the strength of the Vorwerk direct sales model and the global Vorwerk community.
Building on the success of Strategy 2025, Vorwerk has defined the framework for the company’s next phase of development with Strategy 2030. By 2030, Vorwerk aims to become the world’s most attractive direct sales company. At the heart of the strategy is the targeted expansion of the Vorwerk “sweet spot” – the combination of a committed and passionate community and personal advice with integrated product ecosystems that create genuine experiences. This unique combination of
closeness, technological innovation and community spirit has shaped the Vorwerk business model for many decades and forms the foundation for sustainable growth, even in an increasingly demanding market environment.
As part of Strategy 2030, Vorwerk is systematically expanding its international presence in new growth markets. Over the past two years, Vorwerk has entered markets such as Greece, the Benelux countries, Australia, New Zealand, Malaysia and Singapore or taken over existing distributor structures. Vietnam was added in 2026.
“2025 was another exceptionally strong year for Vorwerk” says Dr. Thomas Stoffmehl, CEO of the Vorwerk Group. “With the launch of the Thermomix® TM7, we not only achieved the most successful product introduction in our company’s history — we also demonstrated the strength and effectiveness of our direct sales model, our unique community, and our international organizations worldwide. This positive momentum confirms that our strategic direction is the right one. Building on
the successes of Strategy 2025, we are now consistently advancing Strategy 2030, with a clear focus on innovation, international expansion, and the continued development of our Thermomix® and Kobold brands.”
Also in 2025, Vorwerk further expanded its international advisor community, reaching more than 129,400 advisors worldwide at year-end. This means that the number of advisors has more than doubled since 2019.
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