Herbalife has been named to three 2026 USA TODAY Most Trusted Brands lists: Most Trusted Brands, Brands Most Trusted by Parents, and Brands Most Trusted by Senior Citizens.
The recognitions reflect consumer confidence in Herbalife’s science-backed products and commitment to supporting healthy, active lifestyles across generations.
“Trust is foundational to our relationship with our distributors and consumers,” said Hanan Wajih, chief marketing officer at Herbalife. “Being recognized across these USA TODAY lists reflects the confidence people place in our science-backed products, our distributor community, and our ongoing commitment to helping individuals and families live healthier, more active lives.”
The USA TODAY Most Trusted Brands lists are based on independent consumer sentiment studies conducted in partnership with Plant-A Insights Group. The studies evaluated thousands of consumer brands using large-scale national surveys, online reviews, and publicly available data to measure perceived trustworthiness among U.S. consumers, parents, and seniors.
For USA TODAY’s Most Trusted Brands 2026, more than 23,000 U.S. consumers evaluated over 4,800 brands between September 2025 and October 2025. Separate studies for Brands Most Trusted by Parents 2026 and Brands Most Trusted by Senior Citizens 2026 surveyed more than 5,000 recent parents and more than 6,000 adults age 60 and older, respectively.
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