Herbalife announced the launch of “Fuel Like Ronaldo” campaign, a global initiative that translates elite athlete nutrition and performance strategies into practical guidance for everyday wellness seekers.
Backed by more than 20 years of experience working with professional athletes, including its long-standing partnership with global sports icon Cristiano Ronaldo, Herbalife is making its sports nutrition expertise widely accessible to help consumers optimize energy, support recovery, and build healthier daily routines. The launch comes as global attention turns to soccer’s biggest stage this summer, highlighting how the discipline and preparation of elite athletes can inspire healthier habits.
“For more than two decades, Herbalife has been helping elite athletes optimize performance through science-backed nutrition programs,” said Herbalife Chief Executive Officer Stephan Gratziani. “The ‘Fuel Like Ronaldo’ campaign makes Herbalife’s nutrition expertise accessible to everyone. We are combining our expertise in performance nutrition with new digital tools to create a simple, effective system that can help anyone live a healthier, more active life.”
From Sports Science to Daily Routine
The campaign simplifies complex sports science into a four-step framework:
- Prepare: Learn how to properly prepare your body with balanced nutrition and hydration for the day ahead.
- Perform: Discover strategies for sustaining energy and focus during daily work and physical activities.
- Recover: Understand how to efficiently restore strength and support muscle repair.
- Repeat: Build consistency to create a foundation for long-term wellness.
A Global Campaign Experience
“Fuel Like Ronaldo” comes to life through a fully integrated global activation delivered across multiple touchpoints, including immersive fan activations at major sporting moments, social media content featuring expert and athlete-led wellness insights, and an always-on digital experience where audiences can explore practical ways to fuel like a pro.
Herbalife’s more than 2 million independent distributors are a key component of this initiative, bringing the campaign to life in communities around the world by helping their customers integrate the principles of the campaign’s four-step framework into their daily routines. The campaign will also feature a Ronaldo-inspired shake made with Herbalife products used by Cristiano Ronaldo, giving consumers a tangible way to experience his fueling approach.
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