Shaklee announced the expansion of its international presence through the acquisition of select Modere assets in New Zealand, via a wholly owned subsidiary. This strategic move further strengthens Shaklee’s product portfolio and global reach, in addition to securing the product supply chain for these products in the Pacific region.
The acquisition includes Modere’s rights to all trademarks, patents, and proprietary formulas for all Modere products— most notably for the globally popular Liquid BioCell® Collagen and Trim product lines in addition to Natural Mineral Drink and many others. Under the terms of the agreement, Shaklee has also secured the exclusive license to sell Liquid BioCell® Collagen in New Zealand and globally going forward.
“We are excited to integrate Modere New Zealand’s products into the Shaklee portfolio–and to open the door to future operations in the region,” said Roger Barnett, Chairman and CEO of Shaklee. “Our goal is to ensure customers continue to enjoy the same high-quality formulas they know and trust, while continuing to invest in the Community Marketing model, at home and abroad. Together, we’ll continue our mission to help people live healthier, more vibrant lives.”
Shaklee also formed a new entity, Shaklee New Zealand, to further support the market and make both Shaklee and Modere products available to the people of New Zealand. More details will be released in the coming months.
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