eXp Realty announced its official expansion into Japan, marking the company’s fourth international launch of the year, following Peru, Türkiye, and Ecuador.
“Agents in Japan have operated for years in a system that leaves little room for upside,” said Felix Bravo, Managing Director, International at eXp Realty. “It’s not about working harder, they already do. The problem is structural. Most models take too much and give too little in return. We’re bringing a platform that flips that equation. Better economics, real ownership, worldwide leverage. That’s what eXp is about.”
To kick off the launch, eXp will host a live welcome event in Tokyo on October 2, 2025, where company leadership will share the vision, model, and what this moment means for agents ready to take control of their business.
The Japan expansion strengthens eXp’s presence across Asia Pacific and advances its 2030 goal of reaching 50,000 agents in countries outside the U.S. With the most scalable business model in real estate, eXp supports solo agents running lean, high-performing businesses as well as those building large international teams, providing the flexibility, ownership and reach to grow at any level.
Ken Tanaka, a respected voice in Japan’s real estate sector, will lead the new market. Tanaka brings decades of experience, a deep understanding of Japan’s market dynamics, and a clear focus on helping agents thrive in a modern business environment.
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