DSA Canada Has Partnered With Brock University

The Direct Sellers Association of Canada (DSA Canada) has partnered with Brock University to launch “Fundamental Sales Skills for Direct Sellers”. This is an educational program designed specifically for individuals who sell products and services directly to consumers.

This collaboration brings together Brock’s academic excellence and DSA Canada’s deep understanding of the direct selling industry to address the learning needs of a growing workforce. The program will provide practical guidance and focus on key areas, including business planning, customer engagement, ethical sales practices and compliance with industry standards.

“Brock Professional and Continuing Studies is thrilled to collaborate with the Direct Sellers Association of Canada to create a program that supports the professionalization and long-term success of direct sellers,” said Barb Mercer, Associate Director, Programming for PCS.

The non-credit course is designed to be accessible and practical for those already working in the field or just starting out. It will be delivered in a flexible online format, allowing participants to learn at their own pace, from anywhere in the country.

“Education and ethical conduct are cornerstones of the direct selling business model,” said Peter Maddox, President of DSA Canada. “Through this partnership with Brock University, we are giving direct sellers the opportunity to strengthen their business skills and reinforce the values that are essential to long-term success in this industry.”

“This is an exciting example of how higher education, specifically through continuing education units, can directly respond to the needs of modern learners and industry,” said Nathan Cheney, Director, Professional and Continuing Studies. “We worked closely with DSA Canada to ensure the content is relevant, engaging and immediately applicable for direct sellers at any stage of their business journey.”

Details on program registration can be viewed here. Initially, this course will be offered in English only, with French content to be developed over the next 12-months.