4Life announced Preston Richards as its new Chief Sales Officer.
Richards will oversee 4Life’s global sales strategy to ensure growth and alignment across all markets. He has more than 30 years of experience in the direct selling industry. Since joining 4Life in 2010, Richards has worked in every region of the world, most recently serving as Senior Vice President of Global Sales – Europe, Eurasia & the Americas.
CEO Danny Lee said, “Preston knows what it means to develop meaningful strategic relationships with field leadership while delivering results. I’m excited to watch him excel in this new position.”
Throughout his 4Life career, Preston Richards has logged more than two million miles to support markets from India to Mexico and Bogotá to Bangkok.
“What excites me most is the opportunity to align our global teams and empower Affiliates through 4Life’s proven system of duplication. I’m grateful for the outstanding colleagues I work with as well as the mentors I’ve had throughout my career,” commented Preston Richards on his promotion.
Richards holds a degree in Marketing Communications with a minor in English from Brigham Young University (BYU).
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