Medifast launches OPTAVIA ASCEND, a new product line of high-protein, fiber-rich mini meals as well as a daily nutrient pack. These products are featured in a new science-backed nutrition plans designed for people on GLP-1 medications.
“Despite increasing numbers of people using GLP-1 medications, many overlook that they are just one tool to support weight loss and are not intended to be used without lifestyle changes,” said Dan Chard, Chairman and CEO of Medifast. “OPTAVIA ASCEND was designed to fill an important gap in the market and now allows us to provide a simple solution combining high-protein products, daily nutrient packs, the personalized guidance of a coach and the support of a community. Our solutions have always paired science-backed nutrition and lifestyle strategies with coaching, and we’re excited to be able to serve even more customers with this new offering, whether actively losing weight or looking to learn how to keep weight off.”
These plans are accompanied by the support of a personal coach who has likely experienced their own weight loss journey. The coach serves as a support system and provides guidance for customers. This builds on the company’s existing strategic collaboration with LifeMD to ensure customers have access to GLP-1 medications where clinically appropriate.
“Obesity is a chronic health condition, and findings from a recent clinical trial suggest that ongoing support is essential for sustaining progress in weight and overall health,” said Satya Jonnalagadda, Vice President of Scientific and Clinical Affairs at Medifast. “While GLP-1 medications help initiate weight loss by reducing appetite, they don’t address the underlying nutrition, habits or lifestyle factors that contribute to long-term success. Weight regain often occurs once GLP-1 medications are stopped but OPTAVIA equips individuals with strategies and support to help keep the weight off .”
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