On November 21, Beatrice Nelson-Beer, Chief Legal Officer at Lifeplus, was elected as the next Chairperson of Seldia, the European Direct Selling Association. Her appointment was confirmed during the organisation’s General Assembly held in Brussels, marking an important milestone for both Seldia and the direct selling industry in Europe.
Beatrice brings extensive expertise to her role, with over a decade of experience in executive positions within the direct selling industry. This marks her second term as Chairperson of Seldia, underscoring her expertise and commitment to advancing the sector. Under Nelson-Beer’s leadership, Seldia aims to strengthen its advocacy efforts, promote sustainability and ethical practices within the industry, and facilitate collaboration among its members. The association will continue to represent the interests of direct selling companies and their independent representatives at the European level, while fostering a dialogue with policymakers and other stakeholders
The appointment was confirmed alongside the newly elected Board of Directors for Seldia, featuring representatives from the Direct Selling Associations (DSAs) of France (Frédéric Billon, Vice-Chairperson), Spain (Soledad Hijano, Treasurer), Italy (Giuliano Sciortino), Sweden (Krister Fraser), Poland (Tomasz Muras), and the Baltics (Gintautas Zaleckas), as well as corporate leaders from leading direct selling companies including Herbalife Nutrition (Alessandro Tschirkov), Mary Kay (Ewa Kudlinska-Pyrz) and, Oriflame (Pontus Andreasson).
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