The Beachbody Company announced it has doubled the number of its fitness and nutrition programs available for Digital Purchase without a subscription. This expansion supports BODi’s strategic initiative to drive sustainable long-term growth by providing more flexible access to its world-class content library.
The additional BODi programs available now for individual Digital Purchase include:
- INSANITY, a high-intensity cardio program.
- Yoga52, a comprehensive full year yoga curriculum for any level.
- For Beginners Only, designed for those new to fitness.
- CHOP WOOD CARRY WATER, functional workouts with strength training and primal movement.
- Xtend Barre, a sculpting barre program where no barre is needed.
- DIG DEEPER , BODi Super Trainer Shaun T’s first complete lifting program.
“The enthusiastic response to our Digital Purchase option demonstrates there is significant demand for our premium fitness and nutrition content, albeit in a form that is more conducive to attracting new customers than a full subscription,” said Carl Daikeler, BODi’s Co-Founder and CEO. “By doubling the number of titles available, we are making it even easier for people to choose the specific program that appeals to their preferences and experience the remarkable results from our programs without the need for a larger commitment.”
The Digital Purchase initiative is one component to BODi’s multi-faceted growth strategy. “We are expanding our nutrition business aggressively as well,” added Daikeler. “This expansion includes enhanced marketing, working with influencers, testing new pricing and packaging, growing our presence on Amazon, reactivating customer databases and exploring partnerships to complement the effectiveness of weight loss pharmaceuticals.”
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