Jenkon

Constant innovation and stability are the keys to Jenkon’s 5th decade of success in global direct selling. JoT^®, for the ‘Jenkon of Things,‘ is a modular suite of digital commerce and sales performance technologies for multinational direct selling. JoT delivers a state-of-the-art user experience to customers, affiliates, influencers and our independent representatives. Jenkon’s newest digital solution is JoTLive Shopping. This easy-to-use technology allows representatives, influencers, and even the company to live-sell their products through video streaming with just a couple clicks by a guest shopper. JoTLive is modular, designed to integrate with any enterprise, and is extremely cost effective.

Affiliate Marketing Trends within the Direct Selling Model

The mainstream online and consumer goods markets have begun to leverage relationship marketing. The other fundamental disruption, for all industries, is the incredible pace of change in digital commerce.

Consequently, Jenkon’s view is that:

• mainstream consumers being given new opportunities to grow and evolve their relationship with product providers
• consumers’ ever-changing expectations of a fast, state-of-the-art, shopping experience

Amazon, EBay, Shopify, Walmart, Home Depot, EBay, Bestbuy, Dell and many other giants in retail and online marketplaces, are now offering affiliate programs. Their affiliate and partner programs are not simply an ability to earn points for your next purchase.

They are paying cash commissions for your referral-based orders. Many of these mainstream market leaders are now offering a commission for recruiting other affiliates.  Sound familiar?

While these programs create competitive offerings to direct selling, the bigger view is that the core values of our industry are being mainstreamed.

For direct sellers, the biggest challenge and opportunity is to position themselves to take advantage of these powerful shifts in consumer markets. The nuance for direct sellers is to maintain their direct selling assets, while presenting themselves in a new way to this new world of massive opportunity.

Live-Stream Shopping for Direct Sellers

Modernization of enterprise technologies in direct selling is a very specialized skill. We are making very large investments into digital commerce technology specific to direct selling. Just one example is in the arena of live commerce.

Jenkon’s newest digital solution is JoTLive Shopping. This easy-to-use technology allows representatives, influencers, and even the company to live-sell their products through video-streaming with just a couple clicks by a guest shopper.

JoTLive is modular — designed to integrate with any enterprise, and is extremely cost-effective. It’s an example of innovation and efficiency at the right time in history.

We’re very proud of our unmatched 4 decades of service stability in direct selling. In a time where technology vendors are selling their businesses under duress, making large layoffs, or being part of private-equity ‘quick-flip’ strategies, we remain constant with our innovation and stability in service.

Direct sellers need technology partners who not only withstand turbulent times, but elevate innovation. We have many clients who are in their 3rd decade of relying on Jenkon products and services.

Modular Solutions

A common perception can be that Jenkon is only for “the big guys and gals.” With our latest release in 2021, called JoT, Jenkon is able to provide cost-effective, cloud-based solutions for companies in even their earliest stages.

While it’s true we have decades-long clients that have grown to billions in annual revenue, the majority of our clients are more ‘mid-range’, operating in a handful of countries.

We provide them with technologies for sales management, sales tools, digital commerce, compensation and recognition. However, our customers can choose the specific solutions of value to them, or they can consider an enterprise platform.

Solutions for the Turbulent Markets Ahead

Consumer-focused innovation, in technology and relationship development, must be at the center of your business strategy. These mandates are not only being driven by the marketplace, but regulatory authorities now judge direct sellers on the level of these elements in your business model and product orientation. Affiliate relationships with retail consumers is one of the greatest opportunities for direct sellers to dramatically grow their business, while also establishing safe-harbor for their business in times of aggressive regulatory oversight. Software technology today allows direct sellers to reward the end consumer for socially sharing their excitement for your products, with friends and family, while insuring your sales organization receives their commission and recognition.

Point-and-click e-commerce is no longer compelling. Consumers, and especially the younger generations, demand a more authentic and interactive experience. Livestream shopping is the perfect answer, and represents the natural evolution of how direct selling has worked for over a century. Live interaction, and video-streaming, is the future of digital commerce. Direct sellers can make that move today.

AI-enhanced technologies have emerged that make part-time business opportunities available to more people than ever before. Direct sellers are now competing in a gig world that invests heavily on automation to make it simple. Direct sellers also have access to AI-based solutions that mentor new representatives, coach leaders how to maximize opportunities in real-time, and reach retail customers on behalf of their sales representative.

With the right plan and partners for digital transformation, direct sellers can turn a turbulent market into one of their greatest periods of growth.

The Jenkon Difference

Our innovations in digital commerce and affiliate relationships, not simply e-commerce, is what separates our customers from their competition. The world judges direct-selling companies by their online marketplace presence. Our newest innovations with consumer empowerment, Live Commerce and affiliate-influencer relationships are vaulting our clients into mainstream communities.

With Jenkon solutions, our customers can now thrive alongside the new mainstream marketplaces, while preserving their direct selling organization.