Amway announced the appointment of Peter Strydom as the new Chief Marketing Officer.
Strydom will be responsible for developing product and digital experiences that inspire brand loyalty, empower Amway Business Owners as they continue building customer relationships and drive sustained growth across Amway’s portfolio of brands. Strydom will be leading a global team dedicated to creating customized online, mobile and social consumer experiences.
Strydom will report directly to Amway CEO Milind Pant and serve on Amway’s Global Leadership Team. Global Leadership Team is company’s key executive decision-making body that focuses on global strategy development and delivering meaningful ABO and customer experiences.
Peter Strydom has been with Amway since 1997, holding various leadership roles wit in four different countries. Strydom most recently served as the Managing Director of Amway Japan for seven years. Prior to that, he was Amway Europe’s Managing Director and Chief Sales Officer. He also ran the Southern European business for Amway Europe and the Mediterranean countries. At the beginning of his Amway career, Strydom served as the General Manager of South Africa.
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