Avon announced it will be establishing new Research and Development operations in Brazil and Poland, two of the largest markets in its business. The reason was disclosed as “to further deliver the Global Innovation Programme and realise significant cost efficiencies”. As a result of this decision, Avon will be closing its Research & Development operations in New York, U.S.
Company said this is part of Avon’s “Open Up and Grow” strategy. This strategy aims at delivering aspirational beauty at irresistible value through an omnichannel, high-touch relationship selling model. Locating R&D operations in Avon’sa key markets will enable closer connections with its Representatives and Consumers and build seamless communities with its supply chain operations and with Natura in Brazil, co-locating R&D at the Cajamar site.
Angela Cretu, CEO of Avon, said, “For 136 years, breakthrough innovation has been at the core of the Avon brand with our proprietary technology and award winning, affordable beauty products. We believe this evolution of our R&D operations will give us access to a wider ecosystem of partners to drive our innovation pipeline. We’re incredibly proud of our Suffern team and grateful for the strong innovation foundation that we will build on.”
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