Zinzino announced the launch of its business in South Africa in November, 2021, as a strategic part of the company’s global expansion strategy.
Zinzino prepared for the launch of the South African market for several years and carried out multiple country establishment processes in recent years. In this process, Zinzino management said they have learned the importance of ensuring thorough preparatory work and adapting to the local conditions in each market.
During 2020, the company sales target was exceeded showing excellent sales growth and a strong EBITA performance. Overall sales grew 48% to SEK 1139 (771) million.
“I believe that Africa is the sleeping giant of the direct selling industry”, says Kirsten Pearse, Zinzino Sales Director.” We are intent on waking that giant. Bringing our robust global business model and scientifically proven products to a dynamic market like South Africa will have far-reaching effects on the entire continent. The direct selling success story is only just beginning in Africa, and we will have an integral role in writing that story.”
South Africa has the continent’s most developed economy and welcomes the entrepreneurial learning environment offered by direct selling. The company has high growth ambitions and is expecting to reach 1 million customers by the year 2025 and 20 million by 2035.
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