Below is a round up of our top articles that helped direct sales businesses grow in the last 12 months.
1. Q2: Once Again, Remarkable Growth Figures
A good number of direct selling companies achieved remarkable growth figures in the second quarter. Positive quarterly reports came following those we saw in 2020 and in the first quarter of 2021. In this article, we take a look at five of the leading companies’ second quarter figures: Herbalife, Natura &Co, Nu Skin, Tupperware and USANA. Read more
2. Direct Selling in 10 Questions
This article is a short compilation of questions that are frequently directed to members of the direct selling community, globally. These questions are asked either because of being less informed, misinformed or due purely to prejudices. I am sure many of you have come across some or all of these. Read more
3. 5 Tips to Improve Productivity and Retention
There are many factors that impact success, and one of the largest is our ability to be productive with the resources we have at our disposal. At its core, productivity is a measurement of how effective a person or organization is at producing specific results. Based on recent research, when an employee increases productivity – it has spillover effects that impacts co-workers’ performance. Read more
4. 3 Easy Ways Every Direct Seller Can Start Cranking Out More Videos
We all know that video is of utmost importance for direct selling success today. If we didn’t think that prior to 2020, there should definitely be no question now! And while we all agree with that statement, I’m still surprised at how many direct sales companies fall short of producing enough videos to keep their marketing and their sales support vibrant and growing. Read more
5. The Truth About Your Top Leaders
Corporate execs have such an interesting relationship with the top leaders in the field. They are the Distributors you will hear the most from, interact with the most and include the most in your planning and strategizing. On the one hand, you covet their buy-in and praise for everything you do. On the other hand, their constant requests, frequent complaints and occasional drama can push you to the edge at times. Read more
6. Post-Pandemic Social Selling Spurs New Opportunities & Challenges
As social media has become more and more a part of our daily lives, direct sellers have applied their relationship-building skills to these channels in order to pivot towards a new e-commerce strategy: Social selling. Although the direct sales industry has always had a stake in this consumer-centric approach, other businesses have been quick to adopt this model that became even more prolific amid the Covid-19 pandemic. Read more
7. When You Plan for a Crisis – A Crisis is Just Part of the Plan
Having an accomodating plan that is more about being pro-active than reactive and setting the expectation that nothing will go as planned but every change is planned for helps ensure success. We’ve all stared out the window as falling rain and bolts of lightning dashed our hopes of what was to be that day. Growing up we were always told to have a Plan B. Read more
8. Trust and Communication: The Foundation of Success in Direct Sales
In my own corporate experiences, and in working with many other clients, this simple but profound truth cannot be ignored: Both success and failure are directly linked to the level of trust a company has established and the effectiveness of their communication. It works in every possible relationship of our business. Read more
9. SMS: Friend or Foe?
The reason why SMS is so effective is that it is the most frictionless of channels – I’m already engaging with my closest circle of associates through SMS, so if you can effectively reach me there, you will get my attention. The carriers confirm this phenomenon by saying that 98% of SMS messages are read and a whopping 90% are read within the first 3 minutes of receipt. Read more
10. Fulfilling Your Orders Should Be Like Turning the Light On
Due to the pandemic, the 3PL fulfillment industry has been stood on its ear in 2020, and holds true for 2021. As a provider of a product, whether a manufacturer or the 3PL embedded in the supply chain, you are being forced to react through increased productivity, improved processes, better technology, and required agility to handle radical swings in volume and inventory. Read more
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