Nu Skin announced the acquisition of Mavely. Mavely is an emerging social commerce platform that streamlines customer acquisition and social selling.
This acquisition is expected to bring new social selling capabilities to Nu Skin’s brand affiliates, empowering them to help consumers more effectively discover, share and purchase products.
Mavely’s proprietary technology will help Nu Skin accelerate its growth in the global social commerce market. In 2022, Nu Skin plans to introduce new digital tools to help the company’s brand affiliates expand their reach across social platforms.
Ryan Napierski, President and CEO of Nu Skin, said, “The Mavely team has been an innovator in social commerce and shares our vision of empowering people to be passionate advocates for brands they love. We anticipate that Mavely’s advanced technology platform will help fuel our growth as we aspire to be a leader in the dynamic social commerce market.”
Mavely will continue to operate as its own entity as part of Rhyz, Inc., the strategic investment arm of Nu Skin Enterprises. Founded in 2018, Rhyz is a collection of technology and manufacturing companies acquired and developed to accelerate growth in the core Nu Skin business while also providing services in their respective industries.