This statement is so powerful in summarizing a direct seller’s whole approach to his or her business. Anybody who has been in this industry for a while should have heard a similar statement more than once. What is worse is to hear it from a person who has been doing this business for quite some time.
These people ask product catalogues, samples, trainings, social events, trips, in short, everything that will help them grow their businesses, to be offered them for free. Not only these, some even expect their travel, room rent, catering etc. expenses that they will need to make to build their own downlines to be compensated by the company. This list can go on and on.
Let’s think about this for a second: What is direct selling after all from an individual’s perspective? It is about promoting and selling a company’s products to end-users. And if the company is using a multi-level plan, it is also building and growing an organization of people who will do the same. But hey, doesn’t this sound like a true business that is conducted to earn money?
If you have noticed, there are two concepts above: “Business” and “earn”. What does this mean? When somebody joins to “work” at a direct selling organization, his or her aim is to make money, not to have that company make more sales. On the other hand, that person surely knows this. Have your ever heard somebody say, “I will join that company’s organization because I want to help them make more money”?
What happens then, to make him or her join the forces of “you-make-so-much-money-from-us”? That person tries find a reason to the failures. Sad but true!
Sadder than this is the fact that unless this direct seller attempts to make a change in this attitude, nothing will change in that career path either. We see these people jump from one organization to the other to voice the same complaints there. When they look back, they see no achievements made in any of those organizations.
Direct selling, from an individual’s point of view, is a micro-entrepreneurship model. Companies shape their strategies to work with micro-entrepreneurs. One may choose to do this as a hobby or as a way to socialize with others. I see no problems with that. The thing is that they should not expect the companies to pay their expenses for these hobbies.