New Avon announced that it had changed its corporate name to The Avon Company. The name change, company says, reflects Avon’s unique and singular history as America’s first and leading social selling beauty company.
“Our name has changed to more clearly represent our vision and provide a more independent front as we continue to grow and build upon the business,” said The Avon Company CEO Paul Yi. “It better captures Avon’s diverse array of brand and product offerings.”
In late 2015, Avon’s US and Canada business units were acquired by Cerberus, a private investment firm, and branded as “New Avon”. New Avon was sold in 2019, to LG Household & Health Care, one of Korea’s leading companies that still owns it.
According to the announcement, the new name will be effective immediately and the former name will be officially retired.