Product designers have many details to consider when designing a solution to a need. A well-made item looks good and works efficiently. Additionally, a product’s package must keep its contents safe and fresh while informing the customer of the details of the goods and the brand. Packaged goods are part functional and part advertisement that is meant to meet customer needs on a practical level and appeal to them. As such, the essential parts of a good product design come down to effectiveness while in the hands of the customer and before it ever reaches them.
Good Designs Do Their Job
Besides looking good and being affordable to produce, there are more practical expectations when it comes to the purpose of an item. Products serve a purpose and typically are designed to provide a solution. Even simple impulse-buy items fix problems and provide convenience. A soda at a supermarket quenches thirst quickly and affordably, for instance.
Besides the item serving the role it’s intended to, different packages must adapt to the needs of goods and the end-user who will use them. Functionality is key and a well-designed package protects its contents and is as accessible as possible to the target audience. Bottles and containers of food for instance must seal in freshness and also have an appropriately accessible closure that will provide convenient access.
Appealing To Customers
In addition to functioning as intended, the essential parts of a good product design must include the necessary draw for a customer to buy it. An item on a shelf must speak to a customer on a personal level before anyone will consider making a purchase. Goods need to look like a quality solution to a problem. The packaging also carries much value. The shape of the container can be expressive and creative. Besides this, labeling can be fun and expressive. The more interesting an item and its container, the more likely it is to catch a potential buyer’s eye.
Provide Customers Value
Good products do more than just fill a niche in customer needs. As in the previous example, an effective soft drink will often be selected if it not only meets these two expectations but is also enjoyable. Goods must also satisfy the customers’ needs. Companies can compete effectively by providing quality answers that match the unique tastes of a target audience group. Therefore, product research is essential before designing anything. Understanding what customers want as well as what they need is a two-part question necessary to truly fulfill the complete need.