It Works! announced a new executive leader would join its team in February: David Vanderveen. David was the founder and CEO of XS World Wide, a portfolio of energy drinks and sports nutrition products, which Amway acquired in 2015. XS was Amway’s fastest-growing brand and category with annual sales approaching $500 million.
Company said Vanderveen would spearhead international growth and expansion for the company. “David has over 20 years’ experience in the direct selling industry and is known and respected worldwide,” said Mark Pentecost, CEO and Founder of ItWorks!. “We’re looking forward to seeing what we can accomplish together with our established international markets and future expansion!”
In 2021, It Works! plans to continue to establish itself as a leader in cultivating the ultimate customer experience around the world.